LEVI'S

A Levi's® is not just a piece of clothing but a symbol of authentic expression and durability. In 1852, Levi Strauss founded his company in San Francisco, aiming to meet the needs of workers with durable clothing. The first waist overalls of 1873 evolved into the first original denim pants, worn by coal miners to rock stars, making denim a symbol of progress and freedom. Today, Levi's® continues to innovate even with durable non-denim clothing, maintaining its classic aesthetic and offering comfortable pieces for every moment in our lives.